Strategic Plan

The Board of Directors for the Society for Marketing Professional Services (SMPS) Southeast Michigan Chapter has taken a thoughtful and forward-looking approach to shaping the future of our chapter. Through the strategic planning process, we reflected on where we are today, engaged in conversation about the ever-changing needs of our members, and identified opportunities to strengthen our impact across the A/E/C community.

This work has resulted in a renewed aspiration statement and a clear set of goals designed to guide our chapter through the next three years. These priorities focus on delivering greater value to our members, fostering meaningful connections, supporting growth through leadership, positioning the chapter for success, and promoting SMPS Southeast Michigan as the leading resource for marketing and business development professionals in our region.

We are excited to share this vision with you. It represents not only the direction of our chapter, but also our commitment to you—our members—whose engagement, insights, and leadership continue to shape everything we do in advancing the A/E/C marketing profession.

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