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Award-Winning Growth
SMPS Southeast Michigan earned a Membership Growth Award for outstanding membership growth in 2021-22. In part, we attribute our success to our Membership Committee’s one-year strategic plan focusing on three initiatives: retaining existing members, attracting new members, and planning engaging social events. We assigned champions and fleshed out strategies for each initiative. We assigned accountable committee members to carry out each strategy.
Retention Strategies: To retain members, we implemented various strategies, including social media event reminders, personalized thank-you notes upon renewal, handwritten anniversary notes, proactive outreach to encourage renewals, and personal phone calls to members.
Attraction Strategies: Our primary strategy for attracting new members was our Event Ambassador Plan. We assigned committee ambassadors to connect with guests at events, introduce guests to members, and follow up with personalized invitations to join. We also encouraged on-site membership sign-up during events.
Success Factors: We attribute our success not only to the plan, but to six key factors that guided how we implemented our plan: collaborative planning and buy-in from committee members, accountability through champions and progress reporting, effective execution of strategies, passion and dedication towards the chapter’s success, gratitude and appreciation among committee members, and celebration of achievements.
Through our well-executed strategic plan and dedication to implementing key initiatives, SMPS Southeast Michigan achieved notable membership growth. We attribute our success to collaboration, accountability, passion, gratitude and celebration within the Membership Committee. By focusing on retention strategies and implementing our Event Ambassador Plan for attracting new members, we fostered a thriving community and achieved growth for our chapter.
The Society for Marketing Professional Services is the only national association that brings together business developers, marketers, owners, clients, and principals in the A/E/C industry. By becoming a member of our Southeast Michigan chapter, you are not only joining a dynamic network of over 100 local contacts in the industry, you are gaining access to a powerful national network of more than 6,000 marketing and business development professionals from the architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout North America.
10 Reasons to Join SMPS SOUTHEAST Michigan: Membership Benefits
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Networking: SMPS Southeast Michigan offers tremendous networking opportunities for making local, regional, and national A/E/C business contacts. One of our members’ #1 praises is that we help make connections that fuel business growth. New members have the added benefit twice a year to attend networking events to meet fellow members and board members.
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Programs and Conferences: SMPS chapters across the country, including the Southeast Michigan Chapter, offer conferences and programs to explore how other A/E/C firms are tackling the business challenges you and your colleagues face every day. Our chapter offers Markitect, a day-long conference that brings together content experts, principals, technical professionals, business developers, and marketers with the goal of building not only your personal leadership position in your market, but your company's position in the industry. Check out some content from the 2022 Markitect event below.
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Leadership Opportunities: SMPS Southeast Michigan offers opportunities to develop and practice your leadership skills. One great way to do this is by volunteering to serve on one of our chapter committees, on the Board of Directors, regional conference planning committees, and/or national task forces and committees.
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Career and Recruitment Resources: Gain access to advancement tools through the SMPS Career Center.
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Publications: Through our national office, SMPS Southeast Michigan offers numerous publications about industry trends, best practices, and relevant issues impacting professional services marketing and business development. With membership, you receive a free copy of The Marketer.
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MySMPS.org: Our award-winning online resource center, MySMPS, is designed to connect our members with other members, as well as information, and opportunities 24/7/365.
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Certified Professional Services Marketer Program (CPSM): CPSM Certification, offered exclusively by SMPS, can help you build your personal brand as an expert in marketing and business development, increasing your credibility with employers, coworkers, and peers. The Southeast Michigan Chapter website also offers a local Job Bank to all members. Promote your firm’s marketing and business developer positions by posting to the Job Bank section of our website.
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National and Regional Contacts: Contacts made through the powerful SMPS network to facilitate teaming opportunities, business referrals, and knowledge of A/E/C business practices, trends, and successes. Members also have free access to SMPS’s national membership directory.
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Professional Development Opportunities: Increase access for opportunities to present programs, write articles and white papers, and conduct funded research.
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A Community for Emerging Leaders: SMPS offers the emerging leaders in your firm access to the greater A/E/C community by introducing them to community leaders and other industry professionals. The connections made through SMPS lead directly to business opportunities with clients and teaming partners.
How to Join SMPS
SMPS invites you to join the growing number of individuals who recognize that marketing in the Architecture/Engineering/Construction industry is a dynamic and distinct profession.
To join SMPS, simply click here to be directed to the SMPS National website where you can submit an application. Join today, and let SMPS take you a step closer to sucess!
For more information, please contact our Membership Director.
